Intel Evo & Unison Campaigns

• Designed and implemented immersive demo kiosk experiences deployed in 10+ malls in US nationwide, increasing product awareness by 32% and user engagement by 41% (pre vs. post-campaign metrics).
• Designed pixel-perfect replicas of Intel Unison's mobile and desktop interfaces, then engineered an interactive demo prototype that authentically simulated cross-device file transfers—delivering a realistic experience making Intel's standard retail demo.
• Reduced production costs by 28% through kiosk UX solutions that minimized hardware requirements while maintaining premium experience quality.

Finacle: Accessibility Initiative

Finacle is a core banking solution, developed by EdgeVerve Systems, an Infosys subsidiary.

• Conducted comprehensive WCAG 2.2 AA compliance audits across 4 core banking product tracks, identifying 200+ accessibility violations with prioritized remediation roadmaps (low/mid/high risk).
• Delivered market-readiness scores and accessibility statements that enabled 2 product tracks to meet stringent US banking compliance standards, expanding Finacle's North American market viability.
• Established inclusive design best practices for Finacle's design system. Implemented keyboard navigation standards adopted across 10+ product teams.

Research & Business Development

• Led UX strategy for client-facing RFPs and proof-of-concept solutions, securing new business through cross- functional collaboration with product, strategy, and tech teams.

Creative Leadership

• Drove WongDoody’s social media campaigns, using storytelling and brand design to grow studio visibility and engagement across design and client communities.